Good Morning TEZreaders, Hope you had a fantastic night rest?
I said we are going to have illustrations and live example of
money purpose business and people purpose business. Although, that is not the
post meant for today, I have to post this so it doesn’t spill over to next week
Wednesday.
please continue after the cut.......
Illustration 1: A
Money Purpose Business:
A money purpose business is a project set up with the sole
aim of making profits, having little or no regard for consumer’s needs and
satisfaction. This category of business in most cases extorts clients,
especially when they are left with no choice but to patronize them. Some say it
is business opportunity but I call it fraud. Most people who set up this type
of establishments have little or no concern for the benefactors of their businesses;
they care less about proper packaging as that will mean spending more money. They
make no room for proper feedback and will be really upset if any negative comment
about services rendered is passed.
This type of business is mostly found in poor countries where
hunger is the order of the day. Survival instinct makes you look for something
doing so you can earn enough to buy your next meal. At this point, you do not
care if you are giving the best of values; the most important thing is you have
some funds to survive.
It is quite unfortunate that the principles governing success
wouldn’t change because of the circumstances surrounding you. The laws of
nature are static. It won’t change to conform to you; rather you change to
conform to it in other to get the benefits there in.
The irony about this which so many people do not know is so
long as you continue to work for money, you will never have enough, you will
always be in greater need, your earning will always be too small for your
expenses no matter how much you earn.
A live example for this category is our leaders; our
political leaders. It is a known fact to the entire world that many African
country’s major crises is bad governance and corruption.
This is where you will find politicians sending death threats
to one another, getting fetish all in the name of they want to ‘serve’. When
the seat goes to the opposing party, rather than supporting the winning party
in moving the country to a greater height, they will look for faults in the
leader.
This is where you will see people commit murder and suicide
because they lost the election. Their hope of getting rich is gone.
Another example are the winning political parties who believe
the ruling seat is their father’s property and they share major project contract
amongst themselves rather than giving it to real organizations with such
expertise, disregarding how many citizens are in danger of losing lives if
project is not well and carefully executed. This system of governance has been
exercised by different leaders and rather than a better and growing economy by
the day, the result is a dilapidating economy. In this type of system, there
can never be a successful project embarked on by the government and will still
be sustained 20 years after.
I tag people in this category the poorest people in the world
even if they are ranked the richest by social ranking but that is a major topic for
another day.
Illustration 2: A
People Purpose Business:
This is a type of Business set up with the major aim of
rendering services, meeting people’s needs, giving value in exchange for the
reward (money). It is a direct opposite of money purpose business.
Here, customer service and quality services rendering are key
and basic for running the daily activities of the project. Feedback, criticism
and praises are taken seriously and are use as guide for delivering future
services. Meeting needs is their topmost priority.
Businesses in this category need not worry about money
because it is only natural for people to pay for services rendered. It is a law
of Nature that when you give, it will come back to you in more values than you
give.
This category of people hardly fails in their endeavors.
A live example is the city of Dubai. I am sure most of you
know what I am talking about. 15 years
ago Dubai was just a regular city like the rest of the world, with no special
accolade to it. But today, you are obviously living inside a hole in an
extremely remote area if you haven’t heard about the beautiful city. This is a
city that was rebuilt with the goal
of giving the best to its citizens and visitors from around the world. A city
that didn’t set its standard based on achievements of developed nations in terms
of quality service rendering rather chose to set the pace.
Today even citizens of nations with the best of resources feel
incomplete without visiting Dubai.
This city is home to the world tallest structure, a design
that has been approved of long before Dubai became popular, a structure that
was part of the plan when the city was going to be rebuilt. Today (years after
planning) it has seen the light of day and it is one of the most talked about
structures in the world
If I continue writing about this city, I do not think I can finish before fatigue sets in.
If you want to know more about the city of Dubai and emulate its success pattern, read the book written by its Ruler; My Vision: Challenges in the Race for Excellence by His Highness Sheikh Mohammed bin Rashid Al Maktoum.
I know a lot of us would have been expecting business examples. I chose to use this to make readers understand that entrepreneurial skills is needed in every aspect of our lives and not just in business.
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